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Great things are done by a series of small things.


Marketing is more than clicking a few parameters and starting your ads. Although ad platforms have made it easy to run ads because they want to make sure they get more revenue, targeting your specific audience, and understanding the data/trends is still a niche for which companies require in-depth analysis. This is where Growth Marketing or Performance Marketing kicks in.


Healthcare and Premium products do not have a wide array of audiences as regular eCommerce audiences. Premium products/services require a distinct approach for optimum results. When you are targeting a niche market a lot of research needs to be done before initiating your advertisements. Here are 3 essential tips to optimize your CPC for performance marketing.


We are fine, we don't need marketing! A statement much heard by any marketing company. If you are one of those companies which are giving least priority to their marketing, we wish you Good Luck, because we don't know any other way anyone would succeed in business without a good marketing strategy.


My phone is constantly buzzing with forwards of images videos and texts on what so ever social media apps stoically making me a part of the political campaigns for upcoming elections in my state. And I ask myself why not? When the only agenda for any party is to grab the attention of the people and politics is nothing fancy but for people and by people.


With more and more business, profession and organizations having online presence and website it becomes competitive and challenging enough to market your website and be there on the top. If you know about a website or own a website, by now you are likely to know about SEO (Search Engine Optimization).