As part of my work, I browse healthcare websites daily. I see some beautifully designed sites and many poorly made ones. It’s surprising how even reputable organizations can have outdated, neglected websites.
I often offer my services to improve these sites, but the usual response is that their IT department handles it. If your website isn’t up to par, it may be time to ask your IT team what they’re doing.
A good website shows your patients your expertise, includes testimonials, details your services, and introduces your staff. If your site is lacking, potential patients may choose another provider.
Providers are busy, and their staff might not always understand their needs. An effective office manager who brings new ideas, including a robust website, is invaluable. A website is an extension of your office and should be managed accordingly.
If you don’t have the following on your website, you can definitely say it is missing the factors to attract your audience:
Website Essentials:
- Patient-centered content (clear information, readable fonts)
- FAQs and symptom information related to your specialty
- Images and videos
- Online forms
- Mobile-friendly design
- Social media links
- Contact information (phone, address, patient portal, hours)
- Blogs and publications
- News updates
Back-End Essentials:
- Meta tags and descriptions for SEO
- CMS (Content Management System)
- Editable banners
Let’s not forget that any marketing efforts/money/ads you put in to attract your target audience will not reap optimum results without a sound website.
A good website isn’t rocket science, but recognizing its necessity is crucial. We aim to provide providers with excellent websites that attract and serve patients effectively. A quick 10-15 minute meeting can help you understand what we can offer.