What’s Wrong with Your Website (And How to Fix It!)

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From healthcare providers and big corporations to small businesses, everyone has a website. But a website isn’t just a formality—it’s a tool that, when optimized, helps build goodwill and generates business by offering valuable information to visitors.

Many companies invest heavily in web design, convinced that their target audience is just around the corner, ready to visit their site and purchase their products or services. Unfortunately, it doesn’t work like that. It never has, and it never will.

We’ve come across countless websites that fail to make an impact on visitors. Below, we’ll share some basic insights to help you better understand how online media can help you achieve your business goals.

 

1) Crafting Your Website for Your Audience

The first step is understanding your target market: who they are and how your product or services benefit them. Your website’s design should reflect your niche audience and the type of content they want to read.

  • A healthcare website should focus on patient-centered content with a clean, easy-to-navigate design.
  • An e-commerce site serving diverse communities might benefit from being multilingual.
  • A motivational speaker’s site could use bright colors, uplifting images, and short motivational videos on the landing page.

 

2) Rich, Meaningful Content

We often come across flashy websites, but the content is either confusing or irrelevant. This is because many companies boast about their services without focusing on how they can solve their audience’s problems.

  • Talk about the challenges your company can address for your niche audience.
  • Include case studies to help potential customers connect with your brand and feel confident about choosing your services.

 

3) Mobile Compatibility

Many websites are still not mobile-compatible, even though over 60% of online activity occurs on mobile devices. A website that isn’t mobile-friendly risks a high bounce rate (when visitors leave the site quickly without exploring more pages because of poor mobile formatting).

  • Ensure your website is mobile-compatible for optimal results.
  • Make sure both desktop and mobile versions load quickly to keep users engaged.

 

4) Intelligent Design

Many web design companies overlook intelligent design. This requires in-depth research and experience.

An intelligently designed website doesn’t just look good; it provides relevant information in as few clicks as possible. It helps guide the visitor to a meaningful conclusion, like generating leads or closing a sale.

  • Use internal linking to guide visitors through the site smoothly.
  • Remember, no two websites should be identical. Tailor your online presence to your audience’s specific needs, making them feel like your site is all about them.

 

5) Tracking Website Traffic

Make sure your website is integrated with Google Analytics or other tracking tools to measure traffic. This data will show how effective your marketing efforts are at driving visitors to your site.

 

 

6) Basic Marketing Activities

Some fundamental marketing activities for your website include SEO (Search Engine Optimization) and regularly publishing fresh content on both your site and social media channels. We also recommend paid advertising if you’re looking to create brand awareness or boost sales. Remember, to make money, you often need to invest in marketing.

  • Focus on SEO to improve your website’s visibility in search engine results.
  • Engage in social media management and promotions for relevant events.

 

At MetaOrb, we are committed to offering affordable, top-notch website design and digital marketing services. With years of experience, we understand that every click counts.

Let us take care of your digital needs so that you can focus more on your business.

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