Google Ads are also known as Pay Per Click (PPC) ads is one of the most dependable and efficient ways to bring direct leads. It is a widely used tool for almost all industrial juggernauts. However, you need to know your way around or you might end up spending an excessive amount vs the leads you receive.
To tell you the truth, there are numerous ways in which google ad needs to be directed in order to provide effective results.
Initiating an ad from Google Ads Smart Mode takes only a few minutes, however, in my opinion, that is not the smartest thing to do. The ease of use is created by the ad platform to make it easy for you to spend more money and gain more profits. It may not necessarily work in your favor to give you your desired conversion. I know someone who wanted to play around with a google ad and had blown away $10 k in a day. Repenting his loss and naiveness to mingle with google ads without expert knowledge.
At MetaOrb, our purpose to help our clientele is simple. Our approach is data-oriented and we understand our client goals, market, and consumers before we initiate our ad campaigns.
1. Target audience
Proper research and meeting will be held between marketing analysts to understand your target market and derive the best possible outcomes.
2. Keywords and search patterns
Detailed research as to which keywords are searched by your preferred audience who would be looking out for specific services such as yours. Choosing keywords from Broad Match, Phrase Match, or an Exact Match to determine the best strategy for your ads.
3. Preferred Location(s)
Avoid any locations where you do not provide your services. This funnels your budget to your specific locations.
Use a Manual or Automated bidding strategy to reduce your cost per click. To take such critical decisions one needs to work out several permutations and combinations to understand the market, ads, competitors, and audience. This impacts the positioning of your ad placement; it can either put you ahead of your competition or keep you as runners-up.
5. Website and Landing Page
Eventually how your website and landing page look will decide if the targeted prospects would like to reach for your services or not. Needless to say, an impeccable website design comes into play here.
Google ads provide several options in Expert Mode. These features are best to be handled by experienced marketers who can maneuver your campaigns in the right direction.
It takes years to gain proficiency in digital advertisements and it would be wise if you leave’em to the experts to focus on what you do best.
If you wish to discuss your business goals/ideas and want to get started with google ads, mobile app, website design, or social media marketing, feel free to connect with us.